In the past, some of our teams have been working fairly separately and products have sometimes been developed with not enough collaboration and integration aspects in mind. “ refers to how we work inside of Native. In the forum post NI shared to clarify their intention as speculation gathered, they explained:
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The “One Native” concept was originally released alongside a series of layoffs and management changes back in 2019, with the idea of “unifying” the NI brand. Could this “seamless creator experience” be forthcoming?
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We’re thinking a Traktor Pro 4 may be in the books as well. However, the press release from the company that highlights the investment relationship with Francisco Partners does discuss their interest in building a more seamless experience for creators.Ī step towards an improved creator experience isn’t the only piece we’d expect to see after this news, either. This concept was often referred to in the community as “One Native”, although Native Instruments clarified that this wasn’t “some kind of new product” in a forum post. Francisco claims to be fully invested in the NI ecosystem, and voices their commitment to the concept of a unified platform concept that has been spoken of frequently the past few years. Many NI products have been lagging in development, particularly Traktor (which has been at a relative developmental crawl for years). This news might sound alarming, it’s likely for the best for Native Instruments customers and products.
It’s been no secret that NI’s higher-ups have been debating reducing their ownerships, ever since Traktor was almost sold to Allen and Heath last year. In a new turn of events this year, a massive portion of Native Instruments’ shares have been sold to the Francisco Partners investing firm.
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